It has been determined that the Offer be accepted and that findings be made as follows: For nearly six years, Reid & Rudiger LLC churned and/or excessively traded 20 customers' accounts, causing significant harm to those customers while generating millions in revenue for the firm. The two representatives whose trading resulted in this egregious customer harm have their names on the firm's door-Respondents Edward J. Rudiger Jr. and Clifford R. Reid. They were supervised by the firm's majority owner, Respondent Marc Harrison, and by Respondent Kelli A.