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2024081776401 Merrill Lynch, Pierce, Fenner & Smith Incorporated CRD 7691 AWC vrp.pdf

From January 2018 through December 2023, Merrill Lynch invited customers who phoned its call centers to complete a post-call survey, which included a written commentary section. However, the firm did not reasonably review the written responses to identify customer complaints and failed to reasonably supervise to achieve compliance with its quarterly summary and statistical customer complaint reporting obligations under FINRA Rule 4530( d). As a result, Merrill Lynch did not report thousands of customer complaints in the survey responses to FINRA.