FINANCIAL INDUSTRY REGULATORY AUTHORITY LETTER OF ACCEPTANCE, WAIVER, AND CONSENT NO. 2023078030001 TO: Department of Enforcement Financial Industry Regulatory Authority (FINRA) RE: Donald Ayers Jr. (Respondent) Former General Securities Principal and former General Securities Representative CRD No. 1529464 Pursuant to FINRA Rule 9216, Respondent Donald Ayers submits this Letter of Acceptance, Waiver, and Consent (AWC) for the purpose of proposing a settlement of the alleged rule violations described below.