SEC Approves Amendments Relating To Continuing-Education Requirements
SUGGESTED ROUTING |
Senior Management
|
Executive Summary
On February 8, 1995, the Securities and Exchange Commission (SEC) approved a new Part XII to Schedule C of the NASD By-Laws prescribing requirements for the continuing education of certain registered persons subsequent to their initial qualification and registration with the National Association of Securities Dealers, Inc. (NASD).
The Securities Industry Continuing Education Program (Program), which has been approved by the self-regulatory organizations (SROs) and the SEC, is a response to the challenges facing the securities industry. The Securities Industry/Regulatory Council on Continuing Education (Council), which is comprised of representatives from the securities industry and the SROs, recognized that the increasing complexity of the securities industry demands that professionals who deal with the public or who are in supervisory positions maintain minimum standards of competence and professionalism. The uniform Program now adopted will help ensure that registered persons stay current on products, markets, and rules to the ultimate benefit of the investing public.
* * *
The text of the new rules, which are amendments to Schedule C of the NASD By-Laws, follows this introduction. Reprinted with this Notice are:
- Status Report On The Securities Industry Continuing Education Program, including a questions and answers section to help member firms further understand the Program.
- Content Outline For The Regulatory Element.
- Guidelines For Firm Element Training.
Questions about this Notice may be directed to John Linnehan, NASD Director of Continuing Education, at (301) 208–2932; Frank J. McAuliffe, Vice President, NASD Membership, at (301) 590–6694; or Daniel M. Sibears, Director, NASD Regulatory Policy, at (202) 728–6911.
Text Of New Amendment To Schedule C Of The NASD By-Laws
(Note: New language is underlined.)
Part XII
Continuing Education Requirements
This Part prescribes requirements regarding the continuing education of certain registered persons subsequent to their initial qualification and registration with the NASD. The requirements shall consist of a Regulatory Element and a Firm Element as set forth below.
Status Report On The Securities Industry Continuing Education Program
Background
In March 1993, six self-regulatory organizations (SROs)1 announced the formation of an industry task force to consider whether the industry should develop a uniform continuing education program for registered persons. The task force was comprised of experienced individuals with diverse backgrounds from a broad range of firms, thus ensuring consideration of the interests and needs of a wide cross section of the industry. The SROs noted that the increasing complexity of the securities industry demands that professionals who deal with the public or who are in supervisory positions maintain minimum standards of competence and professionalism. The SROs also said that a formal industry-wide continuing education program to keep professionals up to date on products, markets, and rules was needed. By initiating a broad-based industry effort, the SROs hoped to provide a unified industry-wide approach acceptable to all segments of the industry.
In September 1993, the industry task force issued a report calling for a formal two-part Securities Industry Continuing Education Program (the Program) for securities industry professionals that would require uniform periodic training in regulatory matters (the Regulatory Element) and ongoing programs by firms to keep employees up to date on job- and product-related subjects (the Firm Element). The report also recommended the creation of a permanent Securities Industry/ Regulatory Council on Continuing Education (the Council)2 to recommend to the SROs the specific content of the uniform Regulatory Element and the requirements for ongoing firm training programs undertaken to satisfy the requirements of the Firm Element. The task force recommended further that computer-based training be used as a primary delivery vehicle for the uniform Regulatory Element of the Program. In November 1993, the SROs endorsed, in concept, the recommendations of the industry task force.
Since November 1993, the Council has met at least monthly. Separate committees have worked on the Regulatory and Firm Elements. The Regulatory Element Committee developed the standardized subject matter for the computer-based training program. The Firm Element Committee developed standards for firms to follow in developing and implementing their training programs. The SROs adopted uniform rules to implement the Program based upon the Council's recommendations and filed them with the Securities and Exchange Commission (SEC) for approval in December 1994. The SEC approved the SRO rules on February 8, 1995, and the Securities Industry Continuing Education Program will be effective July 1, 1995.
Highlights Of The Securities Industry Continuing Education Program
The Regulatory Element
Who Is Covered
The Regulatory Element of the Securities Industry Continuing Education Program requires all registered persons to complete a prescribed computer-based training session within 120 days of the second, fifth, and tenth anniversary dates of their initial registration date. Persons who have been registered for more than 10 years and have not been the subject of a serious disciplinary action (as more fully described below) during the most recent 10 years are exempt from the Regulatory Element.
Any person who would otherwise be exempt from the Regulatory Element is required to re-enter the program for another 10 years when and if that person:
- becomes subject to a statutory disqualification pursuant to the Securities Exchange Act of 1934, or
- becomes subject to suspension or to the imposition of a fine of $5,000 or more for violation of any provision of any securities law or regulation, or any agreement with, or rule or standard of conduct of, any securities governmental agency, securities self-regulatory organization, or as imposed by any such regulatory or self-regulatory organization in connection with a disciplinary proceeding, or
- is ordered to re-enter the Regulatory Element as a sanction in a disciplinary action by any securities governmental agency or securities self-regulatory organization.
Failure To Comply With The Regulatory Element
Failure to complete the required Regulatory Element computer-based training session during the prescribed time period will result in a person's registration becoming inactive. A person whose registration becomes inactive cannot conduct a securities business, perform any of the functions of a registered person, or receive compensation for activities that require registration until he or she meets the requirements of the Regulatory Element.
Regulatory Element Computer-Based Training
The Regulatory Element computer-based training program is designed to transmit information broadly applicable to all registered persons regardless of their job functions or registration status (such as Series 6 or Series 7). The Regulatory Element training focuses on compliance, regulatory, ethical, and sales-practice standards. Its content has been recommended by a group of industry and SRO representatives, reviewed by the Council, and approved by the SROs. The Content Outline For The Regulatory Element section more fully explains the subject matter covered by the Regulatory Element.
While there will be no grading of individual performance on the Regulatory Element, information feedback indicating whether responses are correct or incorrect will be provided to individuals throughout the computer-based training session. Firms will be provided with aggregated information on all their covered registered persons who take the computer-based training program in a given period. Firms will be expected to consider this information when formulating their training plans for the Firm Element, as more fully described below.
The Firm Element
Who Is Covered
Unlike the Regulatory Element, for which only those persons registered for 10 years or less are covered, the Firm Element has no exemptions. It is applicable to all persons who have direct contact with customers in the conduct of the firm's securities sales, trading, or investment banking business, and the immediate supervisors of such persons.
Annual Requirements
The Firm Element requires each member to establish a training plan and identifies certain minimum requirements associated with that plan. Each year the firm must prepare a written training plan after an analysis of its training needs. Firms must consider certain factors when conducting their analyses and in developing their training plans, such as the firm's size, organizational structure, scope and type of business activities, as well as regulatory developments and the aggregate performance of covered registered persons in the Regulatory Element. The training plan must be implemented and records must be kept that clearly demonstrate the content of its training programs and the completion of the programs by the persons or categories of persons identified in the firm's training plan. Persons who are subject to the training plan have an affirmative obligation to participate in the programs as required by the member.
Minimum Standards For The Firm Element Training Programs
The Firm Element also establishes certain minimum standards for the training programs that are used in a member's plan. For example, such programs, when dealing with investment products and services, must identify their investment features and associated risk factors, their suitability in various investment situations and applicable regulatory requirements that affect the products or services. The SROs have the authority to require members, individually or as part of a group, to provide specific training to covered registered persons in any area the SROs deem necessary. Depending on the issue of concern, these requirements could be directed at specific individuals or portions of a firm, a specific firm or group of firms, or across the entire industry.
Implementation
The Regulatory Element
Administration Of The Regulatory Element
The SROs will begin administration of the Regulatory Element on July 1, 1995. The Central Registration Depository (CRD) system will track persons subject to the requirement and notify members in advance of those individuals who, after July 1, 1995, are approaching their second, fifth, and tenth year anniversary dates of their initial securities registration and are required to participate in the Regulatory Element. These individuals will have 120 days to complete the Regulatory Element: computer-based training session at an NASD PROCTOR® Center. Follow-up notices will also be sent as these persons approach the end of the 120 days following their registration anniversary. In addition, the CRD system will generate reports listing those persons whose registrations have become inactive due to failure to complete the requirement within the specified time. Persons who have completed 10 years of registration before July 1, 1995, without serious disciplinary action, will be exempt.
A person's registration anniversary dates will be determined by his or her first registration, regardless of any subsequent firm changes or changes in registration category, provided that the person has continuously remained registered. Persons who, in the 10-year period before July 1, 1995, have incurred a covered disciplinary event that would require them to re-enter the program will have an initial registration date that coincides with the effective date of the final decision in the disciplinary action. Individuals who have ceased to be registered and are required to take an examination before becoming re-registered will be subject to anniversary dates based on their most recent re-registration date.
The NASD PROCTOR system will deliver the computer-based training program in any of the PROCTOR Centers located throughout the country. In 1995, the PROCTOR network will be expanded by adding an additional center in Manhattan, and at least two mobile centers. The mobile centers will meet the needs of members requesting on-site administration of the Regulatory Element computer-based training according to final procedures to be announced by the NASD once the mobile centers are available.
The Firm Element
The Firm Element will be implemented in two stages. By July 1, 1995, members are required to complete their training needs analyses and to develop written training plans that will be available for review upon request by the SROs, the: SEC, and state regulators. Members are expected to begin implementing their plans as soon as practicable but, in any event, no later than January 1, 1996. The SROs will develop a consistent approach for on-site reviews of the Firm Element requirements. Additionally, the SROs will coordinate their field inspection efforts to avoid any unnecessary regulatory overlap in the inspection process for firms that are members of two or more SROs.
Within the broad standards defined in the Continuing Education Rules, the Firm Element provides great flexibility to firms in designing training programs appropriate to their needs and consistent with their resources. The Firm Element framework is intended to be flexible enough to accommodate differences in the size, scope, and complexity of firm operations.
The Firm Element also requires that a member be responsible for assuring that training programs for investment products and services used in its training plan appropriately cover, at a minimum:
- the investment characteristics and associated risk factors of the product or service;
- their suitability for different investment situations; and
- any regulatory requirements that affect the product or service.
The Council and the SROs realize that some firms will rely upon training material and programs provided by a variety of outside training and education vendors. Nevertheless, the proposed rules place the responsibility on each member to ensure that such training meets the broad content standards included in the rule as they relate to that particular firm. The SROs do not intend to pre-approve training materials and programs developed by members or vendors. They will, however, communicate regularly with members regarding their expectations for the content of training programs. As the program evolves, it is expected that some curricula content standards will be defined by the SROs for products and services where heightened regulatory concerns exist.
The Council has developed guidelines to help firms carry out their responsibilities under the Firm Element (see the Guidelines For Firm Element Training). It is likely that the Guidelines will be updated in the future to reflect experience gained during, and issues that arise from, the implementation of the Program.
Regulatory Consequences For Non-Compliance With Firm Element Requirements
Failure to comply with Firm Element requirements may subject the firm and individual to disciplinary action. Failure to attend training provided by his or her firm to comply with the Firm Element requirements may subject the "covered person" to disciplinary action.
1 The SROs include the American Stock Exchange, Inc. (AMEX), the Chicago Board Options Exchange, Incorporated (CBOE), the Municipal Securities Rulemaking Board (MSRB), the National Association of Securities Dealers, Inc. (NASD), the New York Stock Exchange, Inc. (NYSE), and the Philadelphia Stock Exchange. Inc. (PHLX).
2 The Council includes representatives from 13 broker/dealers and the six SROs. In addition, the Securities and Exchange Commission and the North American Securities Administrators Association (NASAA) have each assigned liaisons to the Council.
Members Of The Securities Industry/Regulatory Council On Continuing Education
William R. Simmons
Council Chairman
Executive Vice President and
Director
Dean Witter Reynolds, Inc.
New York, NY
Industry Representatives
Judith Belash
Vice President and Associate General Counsel
Goldman, Sachs & Co.
New York, NY
Mary Alice Brophy
Managing Director and Director of Compliance
Dain Bosworth Incorporated
Minneapolis, MN
Ronald E. Buesinger
Corporate Secretary and Senior Vice President (Retired)
A.G. Edwards & Sons, Inc.
St. Louis. MO
Elena Dasaro
Managing Director
H.C. Wainright & Co., Inc.
Boston, MA
David A. DeMuro
Senior Vice President Associate General Counsel
Lehman Brothers Inc.
New York, NY
John P. Gualtieri
Vice President and Insurance
Counsel (Retired)
Prudential Insurance Co. of
America
Newark, NJ
Therese M. Haberle
Associate General Counsel
Charles Schwab & Co., Inc.
San Francisco, CA
James Harrod
General Principal, Investment
Representative—Training
Edward D. Jones & Co.
St. Louis, MO
Todd A. Robinson
Chairman and CEO
Linsco/Private Ledger Corp.
Boston, MA
Richard C. Romano
President
Romano Brothers & Co.
Evanston, IL
Lois Towers
Director Institutional Compliance
Fidelity Investments
Boston, MA
O. Ray Vass
First Vice President
Merrill Lynch, Pierce, Fenner &
Smith, Inc.
New York, NY
SRO Representatives
Diane Anderson
Vice President of Examinations
Philadelphia Stock Exchange, Inc.
Philadelphia, PA
Howard A. Baker
Senior Vice President
American Stock Exchange. Inc.
New York, NY
Darrell Dragoo
Vice President of Compliance
Chicago Board Options Exchange,
Incorporated
Chicago, IL
Frank J. McAuliffe
Vice President
National Association of Securities
Dealers, Inc.
Rockville, MD
Loretta Rollins
Professional Qualifications
Administrator
Municipal Securities Rulemaking
Board
Alexandria, VA
Donald van Weezel
Managing Director, Regulatory
Affairs
New York Stock Exchange, Inc.
New York, NY
SRO Staff Participants
Joseph A. Bailey
Vice President, Member Firm
Regulation
New York Stock Exchange, Inc.
New York, NY
Cheryl "Charlie" Bush
Project Manager for Continuing
Education
National Association of Securities
Dealers, Inc.
Washington, DC
Jo Ellen Carlson
Director of Testing Standards
New York Stock Exchange, Inc.
New York, NY
Gerard F. Foley
Senior Vice President, Testing
Services
National Association of Securities
Dealers. Inc.
Washington, DC
P. William Hotchkiss
Director
National Association of Securities
Dealers, Inc.
Washington, DC
John Linnehan
Director, Continuing Education
National Association of Securities
Dealers, Inc.
Washington, DC
James P. O'Donnell
Executive Vice President, Member
Services
National Association of Securities
Dealers, Inc.
Washington, DC
Sal Pallante
Senior Vice President
New York Stock Exchange, Inc.
New York, NY
John E. Pinto
Executive Vice President,
Regulation
National Association of Securities
Dealers, Inc.
Washington, DC
Daniel M. Sibears
Director
National Association of Securities
Dealers, Inc.
Washington, DC
Gregg Tyler
Continuing Education Coordinator
New York Stock Exchange, Inc.
New York, NY
NASAA Liaisons
Ralph A. Lambiase
Director
Connecticut Department of
Banking
Division of Securities
Hartford, CT
Don B. Saxon
Director, Division of Securities
Florida Office of Comptroller
State of Florida
Department of Banking & Finance
Tallahassee, FL
SEC Liaisons
Mark D. Fitterman
Associate Director
Securities and Exchange Commission
Washington, DC
Michael E. Schlein
Counsel to the Chairman
Securities and Exchange Commission
Washington, DC
Holly H. Smith
Associate Director
Securities and Exchange Commission
Washington, DC
Questions And Answers Regarding The Securities Industry Continuing Education Program
Regulatory Element
- Registration And Reporting
- Communications With The Public
- Suitability
- Handling Customer Accounts
- Business Conduct
- Customer Accounts, Trade And Settlement Practices
- New And Secondary Offerings.
Firm Element
Each firm must then administer its continuing education program in accordance with its annual evaluation and written plan, and must maintain records documenting the content of the programs and completion of the programs by covered persons or categories of covered persons. Covered persons must take all appropriate and reasonable steps to participate in continuing education programs as required by the firm.
As indicated in the Guidelines, Firm Element training should be consistent with each firm's unique needs and areas of business. Thus, firms will need to develop their own material or obtain assistance from outside sources such as commercial vendors. Some industry organizations have indicated an intention to produce materials for widespread use. In any event, the responsibility for the content and appropriateness of the material rests with the firm.
- designating an appropriate manager to oversee compliance with the Program;
- ensuring no improper activities by persons with inactive registrations; and
- processes for designing Firm Element programs.
Content Outline For The Regulatory Element
Six self-regulatory organizations (SROs)—the American Stock Exchange, the Chicago Board Options Exchange, the Municipal Securities Rulemaking Board, the National Association of Securities Dealers, the New York Stock Exchange, and the Philadelphia Stock Exchange—have enacted rules establishing a continuing education program for the securities industry. The rules call for a formal, two-part program, comprising a Firm Element and a Regulatory Element.
The Firm Element requires broker/dealers to keep employees up to date on job- and product-related subjects by means of a formal, ongoing training program. Each broker/dealer is required to establish a training process meeting certain minimum criteria and standards. In developing and implementing the Firm Element, each broker/dealer must take into consideration its size, structure, scope of business, and regulatory concerns.
The Regulatory Element requires all registered persons to participate in a prescribed computer-based training session within 120 days of their second, fifth, and tenth registration anniversary dates. The Regulatory Element is designed to transmit information broadly applicable to all registered persons. The content was recommended by an industry committee representing a diverse range of broker/dealers, in conjunction with the Securities Industry/Regulatory Council on Continuing Education, industry regulatory agencies, and SROs.
The Securities Industry Continuing Education Program is intended to ensure that registered securities industry personnel are informed of issues important to performing their jobs appropriately. Any registered person who violates industry regulations is subject to disciplinary action, including censure, fines, suspension, and/or permanent loss of registration and license.
The Regulatory Element
The Regulatory Element focuses on compliance, regulatory, ethical, and sales-practice standards. Its content is derived from rules and regulations, and is based on standards and practices widely accepted within the industry. Although the specific requirements of certain rules may differ slightly among the different SROs, the program is based on standards and principles applicable to all. In certain instances, particular SRO requirements may be more restrictive than those represented in the program. Additionally, many broker/dealers limit the types of activities in which their registered employees may engage and/or the investment products they may represent, or they may require specific approvals for certain functions. Registered persons are responsible for ensuring that their activities are within the scope permitted by their employing broker/dealers and conducted in accordance with the rule requirements of all of the SROs and jurisdictions regulating them.
The Regulatory Element is delivered through a computer-based program in a series of realistic situations and interactive instruction related to those situations, organized in the following seven modules:
- Registration and reporting issues;
- Communications with the public;
- Suitability;
- Handling customer accounts;
- Business conduct;
- Customer accounts, trade and settlement practices; and
- New and secondary offerings.
Each of these topics is covered thoroughly in its corresponding module, and some may be covered in more than one module. The content of these modules is outlined below.
A covered registered person must satisfactorily complete all seven modules contained in the program to satisfy the requirement to complete the Regulatory Element. The program is designed with the intent of providing ample time to complete all seven modules within the time allotted. Failure to complete the Regulatory Element within 120 days of the prescribed anniversary dates will result in a person's registration becoming inactive. Such person will be prohibited from performing any of the functions of a registered person until the person meets the requirement.
Content And Presentation Of The Regulatory Element
Each module is presented through a description of customer-related situations and fact patterns, combined with interactive questions, answers, and feedback. Unless otherwise specified, the topics are covered at basic levels of knowledge and understanding. In the process of interacting with the program, participants apply their existing knowledge and information presented in the modules.
Module 1: Registration And Reporting Issues
Requirements of the SROs
State authority and jurisdiction, general requirements for registered representative (RR) and broker/dealer registration/licensing in states
Conditions, restrictions, and requirements for updating Form U-4
Restrictions on activities of RRs
General registration/licensing requirements for and limitations on activities of investment advisers
Restrictions on activities of non-registered persons
Consequences of violating registration/licensing requirements
Jurisdiction of SEC, SROs, and state regulators
Obligations for response to regulatory inquiries
Definition and consequences of statutory disqualification [Section 3(a)(39) of the Securities Exchange Act of 1934]
Settlement of employer-employee disputes
Requirements for securities to be registered or exempt in states in which they are being sold Distinction between exempt, non-exempt securities General exemptions from registration
Module 2: Communications With The Public
Definitions, general standards, and required approvals for public communications:
Telephone solicitations, correspondence, advertisements, market letters, research reports, sales literature, educational material, electronic communications, communications in and with the press, seminars, lectures
Restrictions on telephone solicitations/cold calling
Requirements for reporting, investigation, and documentation
Handling of disputes with customers; arbitration procedures and awards
CRD toll-free number and type of information publicly disclosed in disciplinary records
Module 3: Suitability
Financial profile—Balance sheet, income statement, other financial considerations
Life profile—Non-financial investment considerations
Risk tolerance and investment experience
Investment objectives and considerations
Solicited versus unsolicited accounts and transactions
Tax considerations
Diversification and risk reduction—Concepts and specific responsibilities of the RR
Definitions and examples of types of risk—Liquidity risk, interest rate risk, call risk, credit risk, legislative risk, purchasing power risk (inflation risk), reinvestment risk, principal risk
Risk characteristics of categories of investments (e.g., equity, debt, asset-backed, mutual funds)
Business cycle—Definition and effects
Effects of national and international events, interest rate fluctuations
Obligation and procedures for routine monitoring and updating of customer's financial and life profile, investment objectives, and portfolio
Module 4: Handling Customer Accounts
Definitions and examples of prohibited and improper activities such as insider trading, market manipulations, entering false orders, misappropriation of funds, stealing/conversion, forgery, unfair and excessive pricing, unauthorized trading, guarantees to customers, selling away, front running, free-riding, piggy-backing/shadowing, trading at the close/marking the close, selling dividends, commingling funds, parking, selling to breakpoints, and churning
Required instructions, requirements for third-party checks, requirements for written authorization for orders
General requirements and procedures for transferring accounts
Confidentiality issues and responsibilities related to customer accounts and records: firm ownership of records
Restrictions on giving and receiving; requirements for approvals
Restrictions on and allowable circumstances
Basic principle
General knowledge
Module 5: Business Conduct
Restrictions, required authorizations, legal risks
Permitted and prohibited activities—Dual licensing, part-time employment, conflicts of interest Required notifications/approvals (regulatory and broker/dealer)
Rules, regulations, and standards governing sharing commissions or part of compensation
Restrictions; approval and disclosure requirements
RR awareness, things to watch for, recognition, prohibitions
Module 6: Customer Accounts, Trade, And Settlement Practices
Procedures for opening customer accounts, including required approvals, and record keeping Definitions and requirements related to:
Accounts For Clients Of Investment Advisers—Additional trading authorization required, written evidence of power of attorney
Discretionary Accounts—Requirements for written authorization and broker/dealer approval; prohibition by many broker/dealers
Option Accounts—Requirement to provide customer with options disclosure document Prohibited Accounts—Residents of states in which firm is not authorized (registered) to do business, margin accounts for fiduciaries
Legally Restricted Accounts—Restrictions/prohibitions on accounts for minors, persons incompetent, entities, death of customer
Custodial Accounts (UGMA/UTMA)—General requirements and characteristics Qualified Accounts [such as 401(k)]—Tax advantages, restrictions
Joint Accounts—Characteristics and purpose of accounts as joint tenants with right of survivorship, joint tenants in common
Broker/Dealer Employee Accounts—Approval of and disclosures, procedures for opening Obligations of and limits on fiduciaries, limits on the use of powers; of attorney
Distinctions between cash and margin accounts
Appropriate use of margin accounts and associated risks—initial and maintenance concepts Obligations for informing customers of risks and benefits
General requirements, consequences of non-payment/non-delivery
Procedures, approvals, and prohibitions
Module 7: New And Secondary Offerings
General Requirements—Definition of offer; prospectus delivery requirements; limits on advertising and other written materials; prohibition of sales before effective date; use of preliminary prospectus (red herring); restrictions before, during, and after a distribution; exemptions from registration; restriction on hot issues
New Issues And Securities Trading—Registration requirements, restricted accounts, prospectus requirements, exemptions from registration
Purpose of SIPC, coverage limits and amounts, disclosures to customers
General knowledge of written suitability and disclosure requirements
Guidelines For Firm Element Training
Introduction
The Securities Industry/Regulatory Council on Continuing Education (the Council) has developed a Securities Industry Continuing Education Program. Uniform rules were adopted by the securities industry self-regulatory organizations (SROs) mandating a two-part program which consists of a Firm Element and a Regulatory Element.
The Regulatory Element requires that registered persons complete a computer-based training program on compliance, regulatory, ethical, and sales-practice standards within four months of their second, fifth, and tenth registration anniversary dates.
The Firm Element requires that each firm, after assessing its own specific needs, develop and implement a plan for training its covered registered persons. The assessment and plan must be done annually with the initial assessment and plan completed by July 1, 1995, and implementation beginning no later than January 1, 1996.
To help broker/dealers meet the requirements of the Firm Element, the Council has developed these guidelines to assist in the planning, development, execution, and documentation of their training programs. Because the Continuing Education Program represents a major new initiative by the securities industry, it is likely that the guidelines will be updated in the future to reflect experience gained during, and issues that arise from, the implementation of the Program.
These guidelines recognize the varying size, scope, and nature of broker/dealers, and the unique and often diverse lines of business in which each may be engaged. A full-service broker, for instance, may have goals or concerns that are different from those of a small, limited-product firm, an investment banking or institutional firm, or even a discount broker. Recognizing these differences and the fact that the training needs of each firm are just as diverse, the Firm Element provides for each training program to be uniquely tailored to meet specific needs.
Firms engaged in diverse lines of business or with complex organizational structures may need multiple training programs. These may be separate plans coordinated to cover appropriate areas, or they may be incorporated in a single master plan. Likewise, broker/dealers that are separate from, but affiliated with, another firm must have separate training plans, though these plans may incorporate common elements for training on common products and/or services. In the case of small firms, those with limited product lines, and sole proprietorships, the specific needs are uniquely different from those of large or full-service firms, and may be significantly less complex and narrower in scope.
The purpose of these guidelines is not to establish a uniform program, but is, rather, to establish a common approach for the development and implementation of a firm-specific training program that meets the needs of all types and sizes of firms. These guidelines are not intended to have the effect of rules or regulations, but should be helpful in enabling firms to comply with SRO rules. However, firms should recognize that the suggested components or recommended approaches will not create a "safe harbor" and that each firm must consider for itself what continuing education measures should reasonably be taken.
Covered Persons And The Scope Of The Firm Element
The Firm Element imposes a formal requirement on securities firms to provide training for registered persons who have direct contact with customers in the conduct of securities sales, trading, or investment banking activities, and for the immediate supervisors of these persons. Under the rules that mandate the Continuing Education Program, "registered person" means any member, allied member, registered representative, or other person registered or required to be registered under SRO rules. However, this definition does not include any such person whose activities are limited solely to the transaction of business on an exchange floor with members or registered broker/dealers. "Customer" is defined to mean any natural person and any organization, other than another broker or dealer, executing securities transactions with, through, or receiving investment banking services from, a member.
Registered persons employed in areas such as research are "covered persons" if they personally engage in direct sales presentations to customers. For example, a research analyst whose work is limited to the preparation of written material for distribution to customers or potential customers would not be a covered person. However, if the analyst's role included personal participation in sales presentations, the analyst would be covered. Similarly, registered marketing personnel who prepare sales literature for mass distribution or use by sales personnel would not be covered if they had no personal involvement in sales presentations. Likewise, a trader dealing only with personnel at other registered broker/dealers would not be covered. However, a trader having direct contact with individual or institutional customers in a sales context would be covered. Registered investment banking employees are covered persons if they solicit new business (e.g., underwritings or mergers and acquisitions), contact customers or potential customers in an advisory capacity, or participate in sales presentations related to public offerings. Customer contacts or responses to customer inquiries on administrative, service, or operations matters do not constitute customer contact for purposes of determining covered person status.
The goal of the Firm Element is to foster high standards of ethical behavior, and just and equitable principles of trade, by ensuring that all covered persons are trained regularly and in acceptable depth on investments or services in which they deal. Covered persons included in a firm's training plan are required to take all appropriate and reasonable steps to participate as required by the firm.
The SROs periodically may identify issues or investment products that must be covered in the training programs of firms whose business encompasses those issues or products. In these instances, the SROs may mandate the coverage of specific areas of regulatory concern and may specify time frames by which those areas must be covered.
SRO rules do not require specific numbers of hours for Firm Element training; however, to achieve compliance, coverage must be sufficient to demonstrate good-faith efforts. For example, it may or may not be necessary to require continuing education for every covered person within each calendar year. In addition, it may or may not be necessary to conduct training annually relative to the entire range of a firm's products and services. Firms may need to give priority, for a specific time period, to those areas of their business in which the identified needs are greatest. In short, firms should be able to demonstrate that a reasonable allocation of resources in line with the firm's demographics and needs has been made to provide a well-conceived and executed plan.
Firms with pre-existing comprehensive training programs may be able to satisfy the requirements of the Firm Element primarily through more formalized planning, the incorporation of any subject matter periodically specified by the SROs, and expanded record keeping. Large firms engaged in diverse lines of business or with complex organizational structures may need to incorporate a variety of training approaches in their plans, delivering appropriate training to different groups of employees covering different subject areas. Specialized firms with limited product lines and small firms with only a few employees should be able to satisfy the requirements of the Firm Element with less elaborate training efforts that demonstrate a thoughtful, reasonable approach to meeting their identified training needs. Accordingly, in using this booklet, firms should be guided by that which is specifically applicable to their own identified needs, organizational structure, and nature of business.
Identification Of Training Needs And Development Of Training Plans
The firm should establish overall objectives for its training program in a statement of broad direction or general intent, arising from the process of defining and analyzing its specific training needs.
Analysis Of Training Needs
Each firm is required to conduct an analysis of its overall business annually to identify and target specific training needs. The results of this analysis should become the basis upon which firms can establish priorities and develop their own specific annual written training plans. In developing these plans, priority should be given to issues or products identified as subjects of general regulatory concern, or which have been the source of significant problems to the firm or elsewhere in the industry. At a minimum, firms should consider the following factors:
- How economic and market conditions may affect investment products or services offered or to be offered by the firm;
- Existing and planned business initiatives, especially new services, investment products, and strategies;
- Specific product and service-related information appropriate for dissemination to covered persons;
- Legal and regulatory developments (e.g., new rules, regulations, or related firm policies);
- Customer complaints, arbitrations, litigations, or other actions involving the firm or its associated persons;
- Feedback and input on critical issues from areas such as compliance and legal, internal audit, trading, and operations;
- Consideration of sales and marketing strategies related to products and services, with attention to related suitability and other regulatory issues that reasonably may be anticipated;
- Regulatory reviews, investigations, and disciplinary actions;
- Review of previously used training materials, course critiques, or other training-related documentation that may reveal unaddressed needs or areas for enhancement;
- Incorporation of applicable information from industry organizations;
- Input from management and registered personnel in various capacities as to additional training that may be helpful;
- Use of performance reviews and business plans to identify development needs of individuals or groups of persons within a firm; and
- Aggregate performance of covered associated persons in the Regulatory Element as reported to the firm by the SROs.
Development Of Annual Training Plans
The information derived from the needs analysis should become the primary basis for the written training plan. In developing the training plan, areas to consider include the firm's products or services, available training technology and delivery mechanisms, the geographic location of individuals to be trained, and whether to deliver the training through internal personnel and facilities or through the use of outside vendors.
In developing a training plan, firms should:
- Identify the general objectives of the specific training programs to be incorporated in the plan;
- Identify the knowledge and skills to be imparted by the programs;
- Identify which specific training programs or activities should apply to specific covered persons or categories of persons;
- Identify the delivery mechanisms and resource requirements;
- Establish specific time schedules for delivery; and
- Provide for appropriate feedback to evaluate program effectiveness and for planning modifications to existing programs and developing future programs.
Information Standards And Delivery Of Training Programs
Minimum Standards For Training Material
A firm's training material must be appropriate for the firm's size, scope of business, and method of operation, and the securities products, services, and strategies it offers to customers or in which it conducts a trading or investment banking business. Training material developed by or for a firm to satisfy the requirements of the Firm Element should include coverage of the following, to the extent that they can be reasonably identified:
- Descriptive information regarding the general investment features of the products, services, or strategies;
- Basic techniques for pricing investment products, services, or strategies;
- Associated risk factors such as business risk, interest rate risk, inflation risk, market risk, and political risk;
- Features that may affect a product's liquidity, taxability, callability, convertibility, and legality for certain classes of investors;
- Suitability of the products, services, or strategies for different types of investors, considering their investment objectives and constraints, financial status, and level of sophistication; and
- Applicable regulatory requirements, including standards for communications with the public.
When these points are covered in training materials or presentations, the importance of clearly conveying appropriate information to customers or prospective customers in recommendations or sales presentations must be emphasized.
Annual Compliance Meeting
The annual compliance meeting required under Article III, Section 27 of the NASD's Rules of Fair Practice may be used to transmit information or conduct training. In most instances, however, a significant expansion of material covered at the annual compliance meeting will be necessary to comply with the Firm Element. Also, it may be appropriate to transmit some material in a manner more timely than waiting for a scheduled annual compliance meeting.
Timeliness And Flexibility
A firm's training plan must include the intended time schedule for development and delivery. While schedules may reflect both prioritized training needs and the availability of personnel and facilities, training plans should be sufficiently flexible to accommodate unforeseen needs. Information related to significant product developments, unforeseen problems, complaint patterns, or regulatory initiatives should be communicated in a timely manner.
Delivery Vehicles And Media
Firms have great flexibility in determining the most appropriate methods for the delivery of the training plan. Activities such as the following may be used alone or in combination, provided they are appropriate to the content and participants, and are reasonably designed to achieve the firm's training objectives:
- Direct-participation sessions with instructors or discussion leaders (e.g., seminars or lectures);
- Mentor relationships;
- Supervised independent study, assigned reading, or internally generated written material;
- Computer-based training;
- Audiotapes, videotapes, or internal broadcasts; and
- Meetings, video conferences, and telephone conference calls.
Regardless of whether a training presentation involves covered personnel attending a meeting or lecture, listening to an audiotape, viewing a videotape, or using a similar mechanism, the firm should create an appropriate training environment. Training to meet the requirements of the Firm Element may be accomplished in conjunction with meetings or programs with a different primary purpose, provided that the training itself is conducted in an appropriate setting and that a meaningful amount of time is devoted to it.
All materials and presentations must focus on the best interests of investors and be characterized by truthfulness, accuracy, and disclosure of material information. The information must, at a minimum, reflect regulatory and industry standards for communications with the public. Training focused exclusively on selling skills or prospecting will not meet program requirements. However, information on specific products, services, or investment strategies may be used, provided such information encompasses associated risks, suitability considerations, and applicable regulatory requirements.
Outside Programs And Vendors
A firm may produce or provide training internally, or may use external sources for some or all of its training needs, provided that programs and materials meet the firm's identified training needs and consequent plan. External sources may include institutions of higher education, professional associations and organizations, and other external vendors. If the firm chooses to use outside vendors or externally developed materials, the firm retains the overall responsibility to ensure that the content and delivery are appropriate to its identified needs and meet the requirements of the Firm Element. Likewise, the firm bears the responsibility for required planning and documentation.
Participation by a covered person in an educational program designed to meet the initial and/or ongoing requirements of a professional designation program in a field related to the securities industry may qualify as all or part of the firm's training plan for that person. In such instances, the firm must document and be prepared to demonstrate that the content is consistent with its training plan and meets the requirements of the Firm Element in the context of the individual's particular business.
Regulatory Review
Training plans, programs, and materials used to satisfy the requirements of the Firm Element are subject to review by the Securities and Exchange Commission, securities industry SROs, and state securities regulators. The responsibility for compliance with the requirements of the Firm Element must be clearly delineated within a firm. Failure to demonstrate compliance with the Firm Element or failure to make requested items available promptly for review may subject firms, individual registered persons, or their supervisors to regulatory action. Accordingly, documentation evidencing the conduct of reasonable needs analyses and the development and implementation of corresponding written training plans for appropriate participating personnel is extremely important.
Actual training materials and outlines, as well as detailed records reflecting how the Firm Element plan was developed, implemented, and administered, must be retained as part of the organization's books and records requirements under Rules 17a-3 and 17a-4 of the Securities Exchange Act of 1934. In addition, a firm must retain records documenting covered-person participation in training programs that are part of its Firm Element plan. The nature of such records will vary depending on the delivery mechanisms used by the firm.
The following are offered only as examples of the diverse methods that may be used and are not intended to suggest that any one of them should constitute the entirety of a firm's program. In fact, a program using multiple methods of delivery might best serve the needs of many firms, depending on the extent of their products and services, the geographic locations of their personnel, and their available technology.
Some firms may disseminate information of critical importance to all employees or specific groups of employees, and require written acknowledgment that the materials have been received and read. When classroom presentations and events such as annual compliance meetings are conducted, documentation as to the nature of material covered (with outlines or scripts) and attendance records must be retained. Likewise, delivery methods such as computer-based training lend themselves to maintenance of records relative to specific material covered and who participated in the program.
If information is transmitted through broad-based distributions of internal written communications, or through vehicles such as direct broadcasts to large numbers of employees, the firm must retain scripts, outlines, or recordings along with the date and extent of coverage. If this method is a component of the firm's formal Firm Element program but not the primary or majority part, the practice as described is acceptable. However, if this is the primary method of meeting the Firm Element Guidelines, appropriate documentation must be obtained from employees and retained to evidence receipt and understanding of the communications.